To those in the know this may be obvious but it is amazing how often this question is asked or the meaning confused …..“I saw our advert in such and such magazine…it looked great” In fact this was a page of carefully written and illustrated editorial!
Advertising is space in a printed media or on a website that has been paid for so that the client (i.e. Kyalami on behalf of the client) controls the content and layout of the space.
PR (or editorial) is copy submitted – usually in the form of a press release – to an editor who will then publish this at their discretion including changing (subbing) the copy to magazine style or for space available. This may also be incorporated into a generic feature.
It is very important for all clients to bear in mind that when their PR information appears as editorial it carries the crucial credibility of being editorially objective so far as the target readers are concerned.